ROLE: ART DIRECTION + PHOTO DIRECTION

Inspiration guide for holiday entertaining, home decor and gifting. Provided photo direction for catalog imagery and art direction for marketing assets.

Designer: Stacy Sibley; Copywriter: Jess Kenny; Agencies: Dentsu; Prisma

ROLE: ART DIRECTION

Collaborated with in-house designers to concept and develop seasonal campaigns. Included style guide and marketing asset creation.

Designers: Jacquelyn Chung, Kristin Bowen, Peter Stamenoff, Stacy Sibley, Julia Chen, Taylor Fulwiler

Copywriters: Meet Gulati, Jess Kenny, Rowena Ritchie

ROLE: ART DIRECTION + DESIGNER

The Feud was a partnership with Hugh Jackman and Ryan Reynolds taking their friendly feud to Sam’s Club. Members were asked to vote which team they were on.

Designer: Stacy Sibley; Writer: Jess Kenny; Agency: Black Retail, Merkle

ROLE: CONCEPT + ART DIRECTION + PHOTO DIRECTION + DESIGN

Developed 2018 holiday campaign which included style guide, photo shoot and marketing asset creation.

CONCEPT: UNWRAP INSPIRATION

The anticipation, the untying of the bow. Nothing beats seeing your loved ones smile when they open that brand new Fitbit gift and immediately show it off on their wrist. 

Copywriters: Jennifer Elam, Harmonie Rosenberg

ROLE: CONCEPT + ART DIRECTION + DESIGN

Develop seasonal campaigns which includes photo shoot direction and marketing asset creation.

ROLE: CONCEPT + ART DIRECTION + PHOTO DIRECTION + DESIGN

Developed 2017 holiday campaign, including creative style guide, photo shoot and marketing asset creation.

CONCEPT: HOLIDAY READY

Experience the fullness of the season as a journey, not a destination. Every moment offers an opportunity to look and feel your best—from prepping to go out and slipping on a favorite jacket that fits just right to arriving in style to a party that’s full of possibility. Whatever the situation, you’re gonna like the way you look.

Copywriters: Annabelle Carr, David MacFadden-Elliot

ROLE: DESIGN DIRECTION + PHOTO ART DIRECTION

Conceptualized, planned and art directed the Men's Wearhouse 2017 Spring/Summer campaign which included photography and marketing assets.

Designers: Rhadney Capili, Stephanie Nixon, Simon Tam; Copywriter: Natasha Yeoman

ROLE: CONCEPT + ART DIRECTION + PHOTO DIRECTION

Developed 2017 prom campaign which included the style guide, photo shoot and marketing asset creation.

CONCEPT: The future belongs to us. Tonight, we’re pure energy and potential, styled in a way that makes us feel comfortable in our own skin. The pulse of the music and the flare of the lights set us free. When we’re together, anything is possible. We are something new. So light up the night, and let’s dance our way into tomorrow.

Designers: Joel Judal, Mark Beltran; Copywriters: Annabelle Carr, Natasha Yeoman

ROLE: CONCEPT + ART DIRECTION + PHOTO DIRECTION

Developed 2017 wedding campaign which included the style guide, photo shoot and marketing asset creation.

CONCEPT: You’re unstoppable. This is your day, too, and you’re going to shine. Whether you’re toasting your bride, twirling Grandma or helping the ring-bearer find the ring, you’ll be impeccably groomed and ready for anything. You’re hosting the party of a lifetime: your wedding with the person who makes you smile and keeps you laughing. Even better, the two of you are spending the weekend with your favorite people. As a couple, you make every choice with an eye toward enjoyment. Nothing can beat the energy and individuality of your signature celebration.

Designers: Joel Judal, Will Yang; Copywriters: Annabelle Carr, Barbara Atkinson

ROLE: CONCEPT + PHOTO ART DIRECTION + DESIGN

Worked with copywriters to conceptualize and design Tiny Prints semiweekly emails and site refreshes that featured seasonal promotions, trend stories, style inspiration and editorial guides. 

Copywriters: Catherine Bozigian; Liza Mock

ROLE: CONCEPT + ART DIRECTION + DESIGN

Partnered with Creative Director to develop the Tiny Prints Home Décor launch campaign. Provided art direction during offsite photo shoots and designed marketing pieces across website, email and print. 

Copywriter: Rebecca Bedrossian

ROLE: CONCEPT + DESIGN + PHOTO ART DIRECTION

Partnered with Creative Director and Copy Manager to design and develop the 2015 Tiny Prints Holiday Catalog. 

Copywriter: Emma O'Brien

ROLE: CONCEPT + DESIGN

CNET Gotham was a holiday pop-up shop that offered an interactive gift guide experience to consumers. 

For this event, from concept to final design execution, I took care of the landing page, online affiliate banners, postcard invites and email party invite.

Copywriter: Prashant Jaisinghani

ROLE: CONCEPT + DESIGN

Posters and flyers designed for a monthly nightclub event in San Francisco called NICE.